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Electronic Arts
MySims Agents Website
The Challenge
Recruit users and build buzz surrounding the release of a new chapter in the enduring Sims franchise. Target a “tween” audience that will enjoy the game on both the Nintendo DS and Wii platforms.
Our Solution
Great mysteries begin small. That’s why POP delivered an experience with two phases--first enticing users with the promise of a mystery to be solved, then revealing the back-story, characters and world of MySims. Social media integration let users share discoveries with friends and fueled greater interest in the game.
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