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Target
Social Media Campaign
The Challenge
Develop a guest-facing (consumer) campaign for the second-largest retail holiday, built around parties, value and Target’s exclusive partnership with Skelanimals. Drive sales of Halloween merchandise—costumes, décor and more—and let the Target brand personality shine through.
Our Solution
Beware what lurks in the haunted forest. POP created an immersive storefront that encourages exploration and puts product front and center. Skelanimals creative is seamlessly integrated, traffic is driven by a huge external media push, and the Target brand presence is supported by a “Halloween Horrorscope” generator on Facebook.
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